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Nike: digital sales will not be enough

by Robert Beno
September 2, 2021
in Dow Stocks News
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NKE Stock

Source: Getty Images

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Nike (NKE) was campaigning to promote social justice as a company. The corporation makes moves it believes support the brand, even though this could lead to short-term profitability issues. As Nike invested in strengthening its brand image, reported profitability measurements indicate that the plan worked. However, the company’s return on assets (ROA) dropped from 12% to 13% in 2016 to 7% in 2020. Nike’s attempts at social justice have not yet resulted in greater profitability.

Long-term headwinds regarding global expansion, especially in China, have made it difficult for Nike to continue to maintain returns at historic highs. The corporation had to invest assets in creating new physical sites and updating distribution systems, prioritizing revenue development over profitability expansion. However, there is a sense of hope that management action, notably the revitalized online retail operations, will offset this headwind. Nike’s share price has risen 125% on locks since mid-March 2020. This achievement reflects the success of the corporation’s direct-to-consumer activities.

The market expects Nike’s better insight to boost returns to much higher levels than analysts predicted. This method, however, has not had a large positive effect on returns so far and is unlikely to have. Luxury brand Lululemon (LULU) has aggressively expanded its direct-to-consumer business in recent years to deal with declining returns. It is unlikely, however, that Nike will meet the market projections of 45% + flat ROA through 2021. The company’s traditional retail business could take its toll, and inventory losses are likely to continue.

With a lower premium target market, Nike will have to meet these expectations even more intensely. The market is expected to double in the next five years, well above historical levels. For most clothing companies, especially luxury brands that use digital platforms, the required profitability levels are unsustainable. Nike can be deceived and the stock decline may be justified in the future.

Source: Getty Images

Nike and overgrowth of blue chip 

 Nike (NKE) is a wonderful example of how the blue chips can change lives and create wealth investing + time. $1 invested in Nike in 1993, corrected for inflation, is worth $40 now. That’s more than 8 times larger than the S&P 500. The good news is that analysts believe Nike can generate such tempting returns for decades to come. Dividend Kings’ safety and quality model is one of the most complete and accurate in the world.

The safety model predicted 6 dividend cuts on Phoenix’s list during the two biggest recessions in 75 years. There were five of them, which means they did very well (87 percent accuracy) for each dividend security model during the last baptism with fire. And then there’s the highly accurate quality validation of our ratings. Nike is better than 80% of the biggest blue-chip companies in the world. S&P and Moody estimate Nike’s bankruptcy and debt failure over the next 30 years to be approximately 1 in 174.

The company’s strong balance is reinforced by its advanced accounting measures and solvency measures, which show an extremely low probability of insolvency and financial fraud. Nike’s ROC is Joel Greenblatt’s gold standard for quality and variation. Historically, the ROC is about ten times better than its peers and four times better than the S&P 500. NKE is projected to recover from the pandemic within a few years. In the coming years, the company may reach new benchmarks.

Nike is expected to continue to expand at the same pace as in the previous two years. For 20 years, billions of investors have decided that Nike’s earnings are between 23 and 30 times, increasing by 9 and 14%. If the NKE increases, as experts estimate by 18.6%, it could be traded at the top of the range. Investors buying Nike today can expect an annual return of around 5.4% over the next five years.

If Nike expands as projected and returns to historic fair value, investors can expect CAGR returns of 4%. The company is subject to the weakness of physical retailing in the United States, but its production in more than three dozen countries is outsourced to around 400 factories. Nike was a critical point in the debate over its treatment of women and minority employees, efforts to reduce taxes and to treat workers in its supply chain. This essay describes what ESG analysis is and is not, as large institutions do. It is NOT an ‘investment based on political or personal principles’ but rather ‘Woke Hippy Millennials’, it is NOT a full analysis of long term risk management.

Nike’s ESG risk reduction was 8x, according to Morningstar, which would boost a company’s bottom line when it hurt. If the thesis weakens, strengthens, or completely breaks, we will know. At Dividend Kings, there are no sacred cows, wherever the foundation is, we always follow, that’s how you get money on Wall Street. It is the essence of financial science and disciplined financial science.

Source: Getty Images

Nike: Margins are at Risk

In less than 18 months, Nike (NYSE: Nike) had a 150% run. The stock, now worth $250 billion, looks expensive on many fronts, and there are big problems on the horizon. The Chinese boycott is a result of the stance taken by Western brands in Xinjiang, China, on charges of forced labor. Nike is without a doubt one of the most recognizable brands in the world, but their brand is not as strong as it used to be. It’s time to step back and reassess the basics.

In the fourth quarter of 2020, Nike’s sales in China increased by just 9 percent on a currency-neutral basis. More local brands, such as Anta and Li Ning, have been sought after by Chinese customers. The Chinese boycott has proven to be a significant danger to Nike’s goals in China, which can be implemented in two ways. First, the boycott fails over time and Chinese customers are returning to support the Nike brand against other opponents. Over the next five years, the used goods market is expected to quadruple.

Nike traded at the top of its range of valuations. At 44.9, the P/L is 55% above the 5-year average. Valuations look increasingly stretched in terms of EBITDA and multiple revenues. A 25 times per share price multiple of $551, a combined annual return of 13.18%, would give that number. It is believed that Nike will be able to expand EPS by about 20% each year, it will earn approximately $22 per share through 2031. 

Nike is a great company powered by one of the most powerful brands in the world. In 10 years, I think the corporation will flourish and remain a renowned and powerful influence. The safety margin at this stage, however, is relatively small. Even with an annual EPS growth of 20%, the company is unlikely to achieve an annual return of more than 15%.

Source: Getty Images

Nike: sensational gains; 

 Nike (NYSE: NKE) is gaining provided, despite an increase of 15% this year before revenues, NKE was behind the market. The median reversal principle states that laggards rise or the market falls. In this regard, keeping NKE on revenue is quite safe from a risk perspective. The profit mood of NKE (NKE) was found to predict the movement of a stock after revenue.

We saw the sensation in March, when NKE’s major news outlets were boycotting the company’s products. This quarter, we will update NKE’s sentiments. which had a big increase in revenue. For the first three months, it is now expected to record revenue of $5 billion in North America.

In the following quarter, this could lead to excessive returns, but analysts don’t see potential for short-term trading. Instead, they propose a long- or medium-term horizon stance. If NKE exits, recompose a short call and hold the other three. If it continues to climb, keep it to a quarter of its duration. 

Source: Getty Images

NKE NIKE, Inc. a Share

 Nike was founded in 1962 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company is named after Nike, the Greek goddess of victory. Nike is headquartered near Beaverton, Oregon.

Nike’s Mission and Values

The mission is to create the best athletic experiences. The values ​​are Freedom, Inclusion, Courage, Harmony, Respect and Inspiration. Every year, they deliver more than 150 million pairs of shoes worldwide.

Nike Corporate Social Responsibility 

Nike has implemented sustainability practices across all of its businesses, including materials and chemical management, climate and energy reduction, and human rights compliance. For example, Nike uses only non-toxic chemical dyes in the manufacture of Nike shoes, balls and clothing. Nike’s Sustainability Report shows that the company has reduced chemical emissions and decreased water use in its manufacturing. Its product line is available worldwide at the Nike Brand Store, e-commerce stores and retail locations. Its main customers are in the sportswear segment. Therefore, the strong Nike brand offers enormous opportunities for new entrants.

Source: Getty Images

Conclusion

As the company stated in its fiscal year 2021 outlook, Nike plans to continue to strengthen its brand, drive revenue growth and return value to shareholders. Looking to fiscal year 2020, revenue growth of 9.3% and EPS growth of 16.7% are expected. Nike is well positioned to add shareholder value.

Source: Getty Images
Tags: NIKENike stockNKENKE stock
Robert Beno

Robert Beno

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